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Today's most complete handbook on book marketing.
John Kremer's home might be nestled in Iowa cornfields, but his advice on book marketing comes straight from publishing's epicenter.
1001 Ways to Market Your Books is a tome of biblical proportion, a 700-page "organized potpourri" of useful ideas, examples, tips, and suggestions. You name it, Kremer covers it: publication scheduling, series and directory writing, attaining bestsellerdom, direct mail, cover design, offbeat advertising, online sales, alternative markets, and much (really!) more. He includes addresses and phone numbers, Web site addresses, and hundreds of marketing stories from authors and publishers. It is these stories that inspire one to think outside the box. One Canadian author changed his last name from Zimmerman to Cimmerman purely for bookstore-placement purposes. And Greg Godek, author of
1001 Ways to Be Romantic, performs a reverse shoplift. He sneaks copies of his books onto stores' shelves, figuring that if a copy sells, the store will order more.
--Jane Steinberg
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This text provides information on managing and controlling the various publishing activities that are performed on a daily basis. It includes: research and setting objectives; financial matters; editorial process; production and manufacturing; sales and marketing; and rights.
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Three experiences make an indelible impression on a young girl's childhood: her father's tender calligraphy on her face and neck, the text of a noblew
Peter Greenaway (
The Cook, the Thief, His Wife and Her Lover,
Drowning by Numbers) continues to delight and disturb us with his talent for combining storytelling with optic artistry.
The Pillow Book is divided into 10 chapters (consistent with Greenaway's love of numbers and lists) and is shot to be viewed like a book, complete with tantalizing illustrations and footnotes (subtitles) and using television's "screen-in-screen" technology. As a child in Japan, Nagiko's father celebrates her birthday retelling the Japanese creation myth and writing on her flesh in beautiful calligraphy, while her aunt reads a list of "beautiful things" from a 10th-century pillow book. As she gets older, Nagiko (Vivian Wu) looks for a lover with calligraphy skills to continue the annual ritual. She is initially thrilled when she encounters Jerome (Ewan McGregor), a bisexual translator who can speak and write several languages, but soon realizes that although he is a magnificent lover, his penmanship is less than acceptable. When Nagiko dismisses the enamored Jerome, he suggests she use his flesh as the pages which to present her own pillow book. The film, complete with a musical score as international as the languages used in the narration, is visually hypnotic and truly an immense "work of art."
--Michele Goodson
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Amelia Bedelia, the housekeeper with a literal mind, merrily upsets the household when she "dresses" the chicken and "trims" the steak with ribbons and lace.
Amelia Bedelia is a housekeeper who takes her instructions quite literally. Reading the list of chores that her employer has left her, Amelia begins with "Dust the furniture." How odd, Amelia thinks to herself. "At my house we undust the furniture." Nonetheless, she dutifully locates the "Dusting Powder" in the bathroom, and proceeds to sprinkle it all over the living-room furniture and floor. Next she is asked to "Draw the drapes when the sun comes in." So of course, Amelia sits down with a sketchpad and gives it her best shot. Children love reading about the antics of silly Amelia Bedelia for myriad reasons. It's an early reader book, so children in primary grades can take satisfaction in reading the book on their own. But, even more thrilling, children who are 6 and older can successfully interpret the figurative meaning behind most adult idioms. Being told to "keep an eye on the cat," for example, might compel some preschoolers to stick their eyeballs on a cat's face, eliciting peals of laughter from know-it-all grownups. But older children know better, and they love the fact that they know better. Young readers will find this bumblingly charming, eager-to-please housekeeper as irresistible as Amelia Bedelia's employers do. (Ages 6 and older)
--Gail Hudson
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From Martinique to Tours, France, his life was guided toward successfully promoting this devotion. World famous for his miracles. One of the best books we have ever published! Companion book: The Golden Arrow. 5,000 Sold! 224 pgs, PB
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