Subscribe RSSThe MacBook Air is aimed at a narrow upscale segment of the market. These customers care about style and what that style says about them. It’s all a part of their personal brand. They accept a bit-less computing power for more mobility and elegance.
Likewise, the iPad is something new: it’s an addition to the mobile computing lifestyle. Most of the time, someone would do their actual work on a notebook or a desktop computer, and likely carry a small ubiquitous mobile platform, the iPhone. Yet, often, they might like a more-powerful mobile device with a larger screen and easier input around town, while sitting in the coffee shop writing an email or even taking a meeting.
During the launch event, Jobs kept using the phrase that the iPad was something — a website, a photo album — “in the palms of your hands.” The iPhone is a device that puts the world into one hand; the iPad, two hands.
Of course, it will also an excellent content platform for rich media books, games and video. And more, no doubt.
